FIFGO
One app for every life stage. From first loan to life partner
My Role
Skills
Product Design
UX Audit & Research
Stakeholder Management
User Interview
Interactive Prototyping
Timeline
Q3 2023 - Q1 2024
Collaboration
UI / UX Designer (4)
Business Owner
Front-End Developer (2)
Back-End Developer (3)
Client's POV
“We want FIFGO to support users throughout life from buying their first phone to building a business. But right now, people only open the app once a month to pay bills. That has to change.”
That POV became the foundation of our revamp
Key Goals
Gen Z to Boomers
Reach a broader audience
Not just one time loans
Support lifelong financial journeys
Daily engagement
Increase retention by turning transactions into daily engagement
As the UX Designer and Design System Manager, I worked on this end to end process accross 6 sprints.
I have to ensure the consistency and scalability across the product. I also crafted features that increase daily engagement across 5 multifinancing flows.
FIFGO offers 5 key financing solutions, each designed for different life stages :
Motorcycle financing
Gadget & electronics financing
Multipurpose loans (education, weddings)
Business capital loans
Financing for umrah and hajj travel
Final Journey
Given more time and space, I would have loved to deepen the user experience even further by:
Contract health feature
Helping users see how well they’re managing repayments, with visual cues or a credit health score.
Intelligent repayment projections
helping users understand not just current obligations but future financial scenarios example: “If I pay early...” or “What if I refinance?”
Be the product owner
I believe staying close to the development and iteration process would sharpen my eagle eye for every scope from business logic to user behavior and help the product evolve into something even more intelligent, human, and scalable over time.
